Excessive freedom. The Public Works Department in Desa Tambaga Kota, Payakumbuh, West Sumatera (10/10/11), used a unique communication strategy to support their sanitation facility (WC) procurement program for every household. We are used to see signages with “Smoking/Traffic/Flood Free Zone”, but now the zone is free from “Buang Air Besar Sembarangan Tempat” (Indiscriminate Defecation). No, this signage was not made for dogs or goats, which are illiterate by nature. This is purely a result of appropriation strategy. Funny. Taufik Syamil | January 2012