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Schizophrenic Propaganda 2. Through the tag “Serdadu Spiteng” (Spiteng Soldier), maybe the striking militaristic characters, such as agile, firm, disciplined, obeying orders, as well as the ability to carry out duties towards the finished line under certain given timeframes, are aspiring for this toilet service company, whose advertisement was seen on Jl. Cikutra Barat, Bandung (30/06). Agility, discipline, and rapidity are priorities in this field of work. Nevertheless, this specific advertisement was made using methods, techniques, and strategies that were total opposites. The combative logic of this “Serdadu Spiteng” (we can only guess that it's referring to “septic tank”) stops short as mere labelling. Muhammad Ali Firmansyah | Juli 2011





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