Unusual Coffee Shop. “Kennangan Lama” (old memmories [sic]—right corner), “Buka Non-Stof 24 Jam” (open 24 hours non-stof [sic]—bottom left), reappropriation of a national celebrity's name for its title, and the paradoxical sentence “Baru Dibuka Kembali Lagi” (just opened is back—left corner). This eating hawker stall in Pasar Tanjung, Jember, East Java (22/08), is indeed unusual. If we consider a banner as advertisement, what kind of message does this hawker wish to convey to its prospective customers? Elfira Arisanti | December 2011